Classic Pints – Fuller’s London Pride. Taste is definitely personal and subjective. As well as the complex physical and chemical interaction with what you are consuming, it is also very much about the moment, the mood you are in, and the environment around you. This applies to drink just as much as to food, from eating fish and chips at the seaside to a pint at the bar in a friendly pub. Where we are, who we are with and how we feel will all affect our perception of what we consume.
Many moons ago * I worked in a couple of pubs in the capital ( London ), as well as being the landlord of a wonderful food pub near Pinewood Studios, the Swan at Iver. Now I always took pride ( sorry! ) in my cellar and beer service and in offering as wide a range of cask ales as possible. However, there may have been some personal bias in the selection, Batemans XXXB and Adnams Broadside to name a couple of my favourite brews.
In every one of these pubs, award-winning London Pride was the best-selling bitter. We also sold lots of other real ales, including Brakespears and other local brews, but London Pride was always the number one choice. This may have been through who owned the pub and the various commercial deals made but it was certainly popular.
Now, the last time I drank a pint of Pride in London itself was a few years ago. There are just so many beers to try and enjoy. I was sitting in a very pleasant pub by the Thames, the Blue Boat which is a favourite watering hole for many to watch the famous boat race. That was until a couple of days ago when I saw Fuller’s London Pride on draught here in Jersey and remembered what a great seller it was.
* I’m quite proud of this very nerdy pub pun you have to check it out.

Memories flooded back of pubs filled with happy, contented drinkers with a nice pint of freshly brewed ale. So, a couple later I had my next classic pint to profile. Fullers Brewery is now part of the giant Japanese brewery Asahi and that upsets a lot of purists, and some people think there has been a marked drop in the quality of the beer. I couldn’t tell you if that is the case, but I enjoyed the couple of pints I had.
A little Fuller’s London Pride History

Fuller’s London Pride has been brewed by the river Thames at Chiswick since 1958. It is named after a flower found growing in the bombed ruins of the London Blitz which was immortalised in a song by Noel Coward. It is brewed at the famous Griffin Brewery established in 1816. You can take a guided tour and enjoy a tasting in the brewery tap.
London Pride was named Champion Beer of Britain in the Best Bitter Class at the CAMRA awards in 1979 and 1995, and went on to be the overall winner in 1979. In 2000 it was named Supreme Champion at the International Beer and Cider Competition. It is one of the few real-world beers served in the Hog’s Head Inn, created by the author J. K. Rowling, in the Harry Potter books.
Tasting Fuller’s London Pride
London Pride is a bright, amber-coloured English ale. It’s great by a roaring fire on a chilly winter’s day with a good book or boardgame and a refreshing drink by the river Thames on a lazy summer afternoon after a good walk and a Sunday lunch. This is a great example of buttery biscuity malt flavours balanced by gentle bitterness and herbaceous notes from the hopping. The head is a clean white and quite creamy when poured correctly and the beer has a gentle carbonation, I’m not a fan of gassy ales.
When you first smell London Pride you get those sweet golden caramel and toffee notes, shortbread biscuits, and a touch of freshly picked meadow herbs. Really smooth to drink, with nicely balanced sweet and bitter flavours and a clean, crisp finish this is a quaffable pint. It is not my favourite beer, but I would always happily enjoy a few more pints. London Pride is wonderful with roast chicken for Sunday Lunch and makes an absolutely great batter for fish and chips.
Draft Fuller’s London Pride
| Style | English Ale |
| Flavour | Buttery biscuit malts and gentle bitterness |
| Food Pairing | Roast chicken |
| Country of Origin | UK |
| Malts | Crystal and spring-harvested Concerto and Propino malts |
| Yeast | |
| Hops | Target, Northdown, Challenger and Goldings |
| Alcohol | 4.1 % |
| Location | Prince of Wales, St. Helier, Jersey |
Notes
London Pride is brewed with one hundred per cent British ingredients.


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